How Sexy Are Your Email Subject Lines?

Some email marketers say that the subject line copy is the most important element of your email marketing campaigns. It is a credible thought, as many of us decide to open or not open (read or not read) an email based on our reaction to the subject line.

Dylan Boyd provides some good and bad examples of email subject lines from big brand companies and explains how some email marketers are bringing sexy back with the subject lines of their email marketing campaigns.

How sexy are the subject lines for your email marketing campaigns?

Are you bringing sexy back?

Pacific Northwest County Fair Inspires a Swining Deal on our GroupMail Personal Edition

As part of our GroupMail Summer promotion on Facebook, any time that I do something fun this summer I post a video along with a comment under the video with a discount link for our GroupMail email marketing software. Yesterday, I brought my girls to the Pacific Northwest County Fair and the event just epitomizes the silly summer season. We had such a good time, in fact, that I have added a very generous discount link for this event.

You can watch the video of the fun here.

Here’s a photo from the top of the ferris wheel.

You can keep up with the fun (and subsequent discounts) at http://facebook.com/groupmailsummer

Volume Discounts for Award-Winning Email Marketing Software

Our award-winning GroupMail email marketing software is sold on a one user, one license basis. As such, each user requires his own license. We understand that budgets are tight these days. For that reason, we are happy to offer volume discounts for orders of 5 or more GroupMail licenses. These volume discounts appear automatically on our order form when such quantities are entered.

GroupMail Personal Edition

GroupMail Business Edition

We also offer regular discounts for educational and non-profit organizations. You can contact us at any time for these discount links.

For more information, or to place an order, please visit our GroupMail website

Outdoor Summer Concert Inspires 50 Percent Off our GroupMail Marketing Pack

As part of our GroupMail Summer promotion, any time I do something fun this summer, I post a video on Facebook and place a discount link in the comments below. This weekend, we went to a summer concert at Boulevard Park on the Bellingham Bay. If that wasn’t worth a discount in itself, dancing with my daughters at that concert made it exceptionally worthy – enough to offer a 50% discount on our award winning GroupMail Marketing Pack!

You can watch the video of the fun at http://facebook.com/groupmailsummer

…and take advantage of the limited time discount that resulted from the fun!

Swinging Trombone Session Inspires 50 Percent Off GroupMail Personal Edition

As part of our GroupMail Summer promotion, I am offering generous discounts on our award-winning email marketing software whenever I do something fun this summer. Well, the other day, our resident trombone section played in my backyard. Joining them was the lead trombonist for the Count Basie Orchestra. If that isn’t deserving of a discount, I don’t know what is.

You can watch the video of this trombone session and find the discount link in the comments below.

You will also find discounts for our Business and Marketing Pack editions on our GroupMail Summer Facebook page. Keep up with all the fun that I’m having this summer and take advantage of the generous discounts that I am offering as a result.

Can I “Import” Wildcards to my Exclusion List ?

It is not possible to Import Wildcards to your Exclusion List.  The only method of adding a Wildcard to your Exclusion List is by going to the Tools Menu, Exclusion List Manager and adding the Domain that you wish to Exclude, for example @hotmail.com  This will exclude all recipients with a Hotmail.Com Email Address.

Email Marketing and Fantasy Football

Around this time every year a little buzz starts around the office, and you hear comments like, “is Keano going to be fit for the new season”, “is Wayne Rooney over his poor World Cup”, and “are Liverpool serious title contenders this year”. This can mean only one thing – Premier League football is back!

Now, we normally create an internal Fantasy Premier League here in Infacta, where we pit our wits against each other and spend most Monday’s arguing everything from referree decisions, to bonus points.

So, this year we thought, why not open it up to a few more people, like our customers, friends, suppliers and anyone else that wants to join in the frustration fun.

How To play:

First, Join here and pick your team: http://fantasy.premierleague.com.
Then, use this code 563302-176839 after picking your team to join our NeonBee league.

That’s it! All points/results are shown on the Fantasy Premier league site after each game week.

It’s only a bit of fun (Although you do get unlimited bragging rights if you win) and all rules are available at http://fantasy.premierleague.com/M/rules.mc.

Come on, join the league .. if you dare take us on!

(Hurry, the league kicks-off this Saturday Aug 14th)

Email Marketing Software Discounts This Summer

I’m running a special summer promotion on our award-winning email marketing software, GroupMail.

GroupMail Summer Promotion (Watch the video introduction)

Stop by and follow the fun that I’m having when the office door closes behind me during these summer days, and take advantage of the savings that result from my enjoyment. This is a Facebook promotion, so you’ll need to have a Facebook account to stay posted.

You can follow the action at http://facebook.com/groupmailsummer

This event is running in August only. So don’t delay!

How to Import Email Lists from Excel

Microsoft Excel is one of the most widely used applications to store email contacts.

GroupMail makes it easy to import your email list from Excel to use for email marketing campaigns.

Here are step-by-step instructions for importing an email list from Excel.