Keeping your mailing list clean is one of the most import aspects of email marketing. This is true even more so today as ISPs are looking more closely at bounce rates than message content to detect spam.

GroupMail’s Subscriber Add-on, available in both the Personal and Business Editions, allows you to automate your bounce management efforts, grabbing email addresses that bounce and either deleting them or excluding them based on your preferences. Last month, I posted a short overview about managing bounces with GroupMail.