Using Partial Sending and Filters to Target Email Campaigns
If you don’t have the time or inclination to split your master list into multiple groups for targeted email campaigns, there are a number of ways that GroupMail can help you to manage delivery.
Use Partial Sending
With GroupMail, you can deliver to subsets of your list using partial sending. To do this:
- Prepare your message for delivery and press Send.
- On the Prepare to Send screen, click the “Set Exclusion Options” link
- Check the box for “Send the Message to a Subset of the Selected Group”
- Enter the number of the recipient to start with
- Enter the number of the recipient to end with
Use Filters
GroupMail Filters can be used to target messages to specific elements of your list that meet a certain criteria. For example, you can create a message and send it to only those recipients where “City” equals “New York”, or where “Email Address” equals “@aol.com”. You can create multiple filters for a mailing and save your filters for use in future campaigns. For more information about GroupMail Filters, please read Using GroupMail Filters to Manage Email Campaigns.
Use Exclusion Lists
You can also create an exclusion list of addresses that you don’t want to receive a message. Addresses can either be entered manually or imported from an external file. For more information about excluding addresses from delivery in GroupMail, read Using the Exclusion List.
Of course, GroupMail allows you to create multiple recipient groups as well. Some users like to maintain a master group containing all of their contacts for broadcast messages that pertain to everyone; and subgroups that are created for more targeted mailings.












[...] With GroupMail, there are several ways to target email campaigns even if you haven’t taken the time to create multiple recipient groups or subsets of your mailing list. For more information about using partial sending, filters and exclusion lists in GroupMail, read Using Partial Sending and Filters to Target Email Campaigns. [...]
[...] release their way in relation to a book I just published. Then, I sent my first campaign, using GroupMail’s database filters, to my media contacts in New York. The next night, I sent it to media contacts in Seattle. The [...]