A question we get asked a lot here is, why would a customer choose email marketing software (such as GroupMail) over a service. Personally (and granted I might be a tiny bit biased here), I believe there are a number of advantages …

1. GroupMail runs from your PC – all of your data is kept on your PC, therefore privacy is in your own hands (Unless of course someone runs away with your PC ).

2. You purchase the software once and you can use it over and over again without paying any other fees.

3. Unlike a service, you don’t always have to be connected to the Internet – the only time you need a connection is when you send your emails and to handle subscriptions/removal requests.

4. Allows you to create your own Html design/template and import to the software quickly and easily.

5. Unlimited use of the software.. you can create an unlimited number of groups, subscribers and mailings (with no additional costs).

6. GroupMail works directly with your current database (Business Edition and above). Works directly with Excel, Access, SQL, MySQL and many more databases. (Therefore you don’t need to maintain two separate lists).

7. You’re in control of your mailings, what you send, when you send them and how you segment etc.

OK, as I said I’m a little biased, but these are some pretty good reasons..

Do you agree?