If you include a logo or graphic (like ours below) at the top of your newsletter, it’s a good idea to also include a hyperlink to your website (sometimes the simple tips are the best you know )

Once people receive your newsletter/email they may be looking for a simple way of getting to your website to find more info etc., and this link makes it easy.

Another advantage is if your images are blocked by your reader’s email client, at least the link will be available at the top of the email.

On a recent newsletter we sent out, 4% of people who clicked on a link, clicked on our logo to get to our homepage.