We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it.

Open and Click-through rates with GroupMail

Here is a sneak preview of the new interface, showing opens over time, overall campaign results and the clicks on individual links.

The numbers are based on an actual campaign sent, so for me it is interesting that a couple of months after the send there are still people opening and clicking on links in the message – at least I’m not the only one behind on my email !

Once the new version of GroupMetrics is completed and put live (in next couple of weeks), we intend to have an update of GroupMail available shortly afterwards that will make it really easy to optionally incorporate open and click-through tracking in your campaigns (up to now this involved having to manually insert the open and click tracking code in your messages which is a PITA).

I guess even if incorporating open, click-through and goal tracking in your email marketing campaigns is not important to you at least it will help you brush up on your world geography !

Email Marketing Reports Click-throughs

So what do you think ?