Email Marketing Reports – GroupMetrics 2.0

Email Marketing Report Grid

Email Marketing Report Grid

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features:

Redesigned User Interface
The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both simple and powerful.

Email Marketing Report

Email Marketing Report

Client Access
Your clients can now be granted read-only access to their email marketing reports from the Accounts page.

Flash Reports
We’ve replaced our reports with a new set of flash based reports which can be zoomed, scrolled and interacted with. They allow for far more dynamic reporting than the old GroupMetrics. It also allows us to show some new reports, such as the Map report and interactive campaign timeline.

Email Marketing Report Map View

Email Marketing Report - Map View

Safety/Security
The new system is far more robust…if any gremlins should appear, your links still redirect to your url and your stats will be updated after the system plays catch-up.

Overrages / Credit Protection
We’re introducing an overrage system which will track additional opens, even after your credits have elapsed.

Custom Currencies
Custom currencies can now be set within your account page for the goal and PDF reports.

Group Export
It is now possible to export a list of all the unique email addresses who have clicked on a link or opened an email. This feature allows you to create custom lists of recipients who are more likely to click links or open emails. These lists can be directly imported into groups within GroupMail.

We’re already working on some pretty cool new features, but if there’s anything you hate/love, or would like included, let us know here.

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