In a previous post, Ryan took us through some of the things not to use when creating html for email marketing campaigns. To follow-up, he now goes through some things that work pretty well! So, what kind of html should we use in our email campaigns Ryan? Number 1: Do use nested tables to create [...]

As a marketer it is sometimes too easy to get tied up in your own little world and forget about your overall goals and objectives. Be warned though, in the context of email marketing, forget about the recipients at your peril. While you might have your targets and deadlines, forget to communicate and engage with [...]