Once again, GroupMail is at the top of the email marketing software review table; and one of these years we will take the Gold Medal!

Since 1996, we have worked hard to provide all of the features that our users would need to get their email marketing game on while keeping the cost of our software low. Most importantly, GroupMail has evolved over the years, not based on what we think needs to be improved, but by what our customers need. We use customer feedback as the driving force in our continual development efforts. To do that, we listen carefully, talk with our customers on a regular basis and keep an eye on industry trends. I think that is what really sets us apart from all other email marketing software and service providers — and that is something that just can’t be objectively captured in a comparative review (neither can my bias!)

As with all reviews, there are some things that are left out. In this particular review, there are a few features left unchecked for GroupMail that actually should be checked.

1. Unsubscribe Report: Both the Personal and Business Editions of GroupMail come installed with GroupMail’s Subscriber Add-on, which automates your opt-in, opt-out and bounce management efforts. Subscriber allows users to automatically add recipients to groups who subscribe on a website subscription form and delete or exclude recipients from a group who unsubscribe from a list. Subscriber will also delete or exclude invalid email addresses that bounce after a predetermined number of times. Subscriber keeps history logs for all unsubscribes and bounces for your campaigns.
2. FAQ: Not only does GroupMail have a Help file in the application itself; we have a .pdf version of our User Manual available to Personal and Business Edition customers, an online tutorial library covering the most commonly asked questions and a blog that is regularly updated with support issues, tips and tricks for the software.
3. Live Chat: While technically they might be right in that we don’t have a “live chat” feature on our website; we do have a Twitter profile and are engaged in real time conversations with customers. Most importantly though, our customers can actually pick up the phone and call us — the original version of live chat. We are also constantly monitoring our email of course!

For more information, read the full 2010 email marketing software review.