Archive for June 2010

ISP Resources (Feedback Loops, Whitelist Policies, Sender Supports and Blacklist Removal)

If you use email to communicate with large groups, it is a good idea to monitor your sender reputation with ISPs and recipients. Life is so much easier when you have resources at your fingertips. For email marketers, having easy access to an ISPs feedback loop (FBL), whitelist policies, sender supports and blacklist or blocklist [...]

Farewell Stefan Pollard: A Sad Day for Email Marketing (and the world)

Stefan Pollard passed away unexpectedly on May 14, 2010. I never actually met Stefan, but I listened to him often. I also referred many of our GroupMail customers to him for advice about email marketing best practices, email subscription techniques and delivery tips. Stefan regularly shared practical nuggets about email marketing on his ClickZ column [...]

How to Configure GroupMail to Send Through Your BellSouth SMTP Mail Server

Technically, it is not a BellSouth SMTP mail server at all. That’s because BellSouth is actually part of the AT&T empire now. So, while you still may have an @bellsouth.net email address, you are actually sending your messages through an AT&T mail server. Here are the BellSouth SMTP mail server settings: 1. SMTP Server Address: [...]