Our GroupMetrics email tracking application makes it easy to know who is opening your email and who is clicking on the links in it. GroupMetrics can track down to specific email address activity, so you can run follow up email campaigns to those recipients who either responded (or didn’t respond) to your last message. To do this, GroupMetrics basically converts the links that you use in your email to tracking links and creates an open rate counter to insert in your email marketing campaigns.

GroupMail users can insert their open rate counter and tracking links right from within GroupMail when composing their email (if they have a GroupMetrics account!). We have instructions for adding GroupMetrics email tracking to your GroupMail email marketing campaigns.

Knowing who opens your email and who clicks on your links will put you in a better position to analyze the performance of your email marketing campaigns and make it easy to run follow-up campaigns.