While Black Friday 2011 technically refers to the Friday following Thanksgiving Day (November 25th, 2011 this year), it is actually beginning on Thursday, November 24th (Thanksgiving Day) for some retailers.

Only several days after the king of Black Friday, Wal*Mart, announced that they would be manning their cash registers at 10pm on Thanksgiving Day to kick off their Black Friday deals; Toys ‘R Us decided to one up them by promoting their 9pm opening on the same turkey day.

Traditionally, many retailers open their doors at midnight on Thanksgiving night to signify the start of the holiday shopping season.

Perhaps one day, the term Christmas in July will be a literal reference.

Over $648 Million dollars were spent on Black Friday in 2010, up 9 percent from 2009.

The National Retail Federation predicts that 152 million Americans will work off their Thanksgiving Day dinner by shopping on Black Friday 2011. That’s 14 million more than last year.

Even more promising for American retailers is that 33% of consumers surveyed in 2011 say that they will “definitely” shop on Black Friday, up from 27% last year.

“32 percent of consumers will specifically keep track of email coupons that they receive from their favorite retailers.”

“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” said NRF President and CEO Matthew Shay. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”  continue reading

What will Americans be shopping for on Black Friday 2011?

From the National Retail Federation Black Friday 2011 Press Release:

NRF will release the results of its Black Friday weekend survey by 1:30 p.m. EST on Sunday, November 28 and will hold a special media briefing at 2 p.m. EST. Information will include what time people started shopping on Black Friday, where they shopped, how much they spent, and what they purchased. NRF will also be releasing findings from a new survey on the number of people expected to shop on Cyber Monday.

NRF’s offices will be closed on Black Friday and throughout the weekend, so please use the communications team’s direct lines to set up print and broadcast interviews with NRF spokespeople. (This is the only way to contact the PR team over the holiday weekend):

- Kathy Grannis: (202) 626-8189 or cell (202) 821-7513 or grannisk@nrf.com
- Ellen Davis: (202) 626-8127 or cell (703) 474-3446 davise@nrf.com
- Kara Goehring (202) 661-3055 or cell (318) 918-8830 or goehringk@nrf.com

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