Archive for the ‘Click-through rates’ Category

Email Statistics Resource

I discovered — well, I didn’t actually discover it (I mean, I wasn’t the first one to find it) — a very comprehensive resource for email statistics. So if you are sitting there, scratching your head and wondering what an average open rate is or what percentage of email is read on mobile devices, you [...]

GroupMail updates and plans Jan 2011

Just a quick heads up on the recent update and plans for GroupMail

Email Tracking: Who Opens Your Email and Clicks on Your Links?

What is the average open rate for your email campaigns? What was the click-through rate for your last email campaign? If you don’t know the answers to these questions, you  probably aren’t tracking your email campaigns — and if you’re not tracking the open and click-through rates of your email campaigns, then you really don’t [...]

Email Marketing Reports – GroupMetrics 2.0

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features: Redesigned User Interface The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both [...]

Email Campaign Reports – Sneak Preview

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]