(just click on the category that is of interest to you)

Of course, 50 percent of statisticians finished in the bottom half of their class

Our GroupMetrics email tracking service makes it easy to know who opens your messages and who clicks on the links in them.

If you want to get started with email tracking, you can sign up for a free pay-per-use GroupMetrics account.

Once you have a GroupMetrics account, you can integrate email tracking into your GroupMail email marketing campaigns.

We have step-by-step instructions that will show you how to insert open rate counters and tracking links in GroupMail for your next email marketing campaign.

Email Marketing Report Grid

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features:

Redesigned User Interface
The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both simple and powerful.

Email Marketing Report

Client Access
Your clients can now be granted read-only access to their email marketing reports from the Accounts page.

Flash Reports
We’ve replaced our reports with a new set of flash based reports which can be zoomed, scrolled and interacted with. They allow for far more dynamic reporting than the old GroupMetrics. It also allows us to show some new reports, such as the Map report and interactive campaign timeline.

Email Marketing Report - Map View

Safety/Security
The new system is far more robust…if any gremlins should appear, your links still redirect to your url and your stats will be updated after the system plays catch-up.

Overrages / Credit Protection
We’re introducing an overrage system which will track additional opens, even after your credits have elapsed.

Custom Currencies
Custom currencies can now be set within your account page for the goal and PDF reports.

Group Export
It is now possible to export a list of all the unique email addresses who have clicked on a link or opened an email. This feature allows you to create custom lists of recipients who are more likely to click links or open emails. These lists can be directly imported into groups within GroupMail.

We’re already working on some pretty cool new features, but if there’s anything you hate/love, or would like included, let us know here.

Open and Click-through rates with GroupMail

Here is a sneak preview of the new interface, showing opens over time, overall campaign results and the clicks on individual links.

The numbers are based on an actual campaign sent, so for me it is interesting that a couple of months after the send there are still people opening and clicking on links in the message – at least I’m not the only one behind on my email !

Once the new version of GroupMetrics is completed and put live (in next couple of weeks), we intend to have an update of GroupMail available shortly afterwards that will make it really easy to optionally incorporate open and click-through tracking in your campaigns (up to now this involved having to manually insert the open and click tracking code in your messages which is a PITA).

I guess even if incorporating open, click-through and goal tracking in your email marketing campaigns is not important to you at least it will help you brush up on your world geography !

Email Marketing Reports Click-throughs

So what do you think ?