I was talking to a customer today who was somewhat frustrated by how long it took to send the last email marketing campaign to her list. I asked her to send me the log file for the sent message and the message itself so I could take a look. Three things were obvious: The embedded [...]

Our GroupMetrics email tracking application makes it easy to know who is opening your email and who is clicking on the links in it. GroupMetrics can track down to specific email address activity, so you can run follow up email campaigns to those recipients who either responded (or didn’t respond) to your last message. To [...]

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features: Redesigned User Interface The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both [...]

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]