For years, email marketers have adhered to a longstanding benchmark for advice on the best day to send email. For as long as I can remember, it was thought that the most effective or responsive days to send email were between Tuesday and Thursday. It made sense. On Monday, inboxes are overflowing from weekend email [...]

How many people opened your latest email campaign? How many people clicked on each link in your last message? What email addresses on your list should you send a follow up email to? With our GroupMetrics email tracking service, you can answer all of these questions and more. GroupMetrics allows you to track the open [...]

Just a quick heads up on the recent update and plans for GroupMail

According to a report from the Retail Email Blog, holiday promotional email volume has increased for the fourth consecutive year with over 77% of retailers sending at least one promotional email to subscribers on Cyber Monday, up 6% from 2009 and setting a record for the number of promotional emails sent on the day. No [...]

What is the average open rate for your email campaigns? What was the click-through rate for your last email campaign? If you don’t know the answers to these questions, you  probably aren’t tracking your email campaigns — and if you’re not tracking the open and click-through rates of your email campaigns, then you really don’t [...]

I was talking to a customer today who was somewhat frustrated by how long it took to send the last email marketing campaign to her list. I asked her to send me the log file for the sent message and the message itself so I could take a look. Three things were obvious: The embedded [...]

Our GroupMetrics email tracking application makes it easy to know who is opening your email and who is clicking on the links in it. GroupMetrics can track down to specific email address activity, so you can run follow up email campaigns to those recipients who either responded (or didn’t respond) to your last message. To [...]

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features: Redesigned User Interface The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both [...]

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]