Archive for the ‘Email Marketing’ Category

GroupMail (V5.2.0.082) Includes 20 New Email Templates

Our latest update to GroupMail includes 20 new (and client tested) email templates. There are some new holiday and special occasion templates and a variety pack included. Of course, as an Irish company, there is a great St. Patrick’s Day template that might come in handy to announce your upcoming serious business promotion party!
The bundled [...]

Email Marketing and HTML Email (Part 2)

In a previous post, Ryan took us through some of the things not to use when creating html for email marketing campaigns. To follow-up, he now goes through some things that work pretty well!
So, what kind of html should we use in our email campaigns Ryan?
Number 1: Do use nested tables to create your HTML [...]

Email Marketing - The Recipients’ Perspective

As a marketer it is sometimes too easy to get tied up in your own little world and forget about your overall goals and objectives. Be warned though, in the context of email marketing, forget about the recipients at your peril. While you might have your targets and deadlines, forget to communicate and engage with [...]

New GroupMail Release for Windows 7

Well tomorrow is the official launch date for Microsoft Windows 7 and from playing around with beta versions since April and more recent releases it appears to be a much less troublesome animal that its infamous predecessor that shall remain nameless (don’t mention the war).
We have a new release of GroupMail (version 5.2.0.80) that supports Windows [...]

Adding Multiple Reply To Addresses in GroupMail

I was talking to a customer today who asked if he could add more than one Reply To address in his sender identity so that when someone replies to a message, the reply would be sent to more than one address.
This is possible by adding multiple addresses, separated by commas, in the Reply To: field [...]

Email Marketing and HTML Email (Part 1)

 
We talk to Ryan Doe our guru in creating html for email campaigns (and all round nice guy), about the issues marketers face in creating html for email marketing campaigns.
In this first post, Ryan will look at some of the things to avoid when creating html emails. (In a follow-up post, Ryan will also [...]

Email Marketing Reports - GroupMetrics 2.0

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features:
Redesigned User Interface
The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both simple and [...]

Review of GroupMail and Email Marketing Benefits for Business

Christian Harris from ITReviewed.net did a pretty comprehensive write up on GroupMail and some benefits to using email marketing to promote businesses of various sizes.
E-mail marketing has proven very successful for those who do it right, but you need the right tools to do it. GroupMail is one such program.
Even though he thought having 4 [...]

Email Campaign Reports - Sneak Preview

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it.
Here is a sneak preview of the new interface, [...]