Archive for the ‘Open Rates’ Category

Best Day to Send Email

For years, email marketers have adhered to a longstanding benchmark for advice on the best day to send email. For as long as I can remember, it was thought that the most effective or responsive days to send email were between Tuesday and Thursday. It made sense. On Monday, inboxes are overflowing from weekend email [...]

AOL SMTP (outgoing) Email Settings

I was working with a customer this morning who was having difficulty getting his email to send through the AOL mail server. Here are the correct SMTP (outgoing) email settings for AOL – SMTP Email Server Address: smtp.aol.com – SMTP Authentication: Yes, use your AOL screen name and password – SMTP (ougoing) Port Number: 587 [...]

Email Campaign Tracking Reports

How many people opened your latest email campaign? How many people clicked on each link in your last message? What email addresses on your list should you send a follow up email to? With our GroupMetrics email tracking service, you can answer all of these questions and more. GroupMetrics allows you to track the open [...]

GroupMail updates and plans Jan 2011

Just a quick heads up on the recent update and plans for GroupMail

Email Tracking: Who Opens Your Email and Clicks on Your Links?

What is the average open rate for your email campaigns? What was the click-through rate for your last email campaign? If you don’t know the answers to these questions, you  probably aren’t tracking your email campaigns — and if you’re not tracking the open and click-through rates of your email campaigns, then you really don’t [...]

How to Track Your Email Campaigns to Find Out Who Opens and Who Clicks on Your Messages

Our GroupMetrics email tracking application makes it easy to know who is opening your email and who is clicking on the links in it. GroupMetrics can track down to specific email address activity, so you can run follow up email campaigns to those recipients who either responded (or didn’t respond) to your last message. To [...]

Email Marketing Reports – GroupMetrics 2.0

GroupMetrics 2.0 is now alive and kicking, here we take a quick look at some of the new features: Redesigned User Interface The GroupMetrics User Interface has been redesigned from scratch. We’ve listened to all you had to say on the old system and tried to come up with a new interface which is both [...]

Email Campaign Reports – Sneak Preview

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]