As part of our GroupMail Summer promotion, I am offering generous discounts on our award-winning email marketing software whenever I do something fun this summer. Well, the other day, our resident trombone section played in my backyard. Joining them was the lead trombonist for the Count Basie Orchestra. If that isn’t deserving of a discount, [...]
Putting together a HTML email template that both looks good and displays consistently across the wide range of email clients out there, can be challenging to say the least. In GroupMail we bundle a number of templates to help get you started or if you prefer the DIY approach can roll your own using the [...]
The Editors at ZDNet UK recently reviewed GroupMail Business Edition,they gave it a rating of “Excellent” 8.3 out of 10 across the categories – Service & support, Design, Features and Performance. Happy to see Service & support getting a high score, it’s something we put a lot of time and effort into. There were a [...]
Christian Harris from ITReviewed.net did a pretty comprehensive write up on GroupMail and some benefits to using email marketing to promote businesses of various sizes. E-mail marketing has proven very successful for those who do it right, but you need the right tools to do it. GroupMail is one such program. Even though he thought [...]
If you include a logo or graphic (like ours below) at the top of your newsletter, it’s a good idea to also include a hyperlink to your website (sometimes the simple tips are the best you know ) Once people receive your newsletter/email they may be looking for a simple way of getting to your [...]
Ok, so you followed our advice in the previous post and you want some more tips – we’ll, your wish is our command… Email Accreditation A little more techy, but Email Accreditation is becoming very important for email delivery – one solution called SPF (Sender Policy Framework) is very effective and we use it ourselves [...]
One of the biggest challenges in email marketing is email deliverability – no point in preparing a great newsletter if no one receives it, right? There is a lot info out there, but it would take several years of your life to implement all the ideas. So, I’ve put together four simple tips, that won’t [...]
A question we get asked a lot here is, why would a customer choose email marketing software (such as GroupMail) over a service. Personally (and granted I might be a tiny bit biased here), I believe there are a number of advantages … 1. GroupMail runs from your PC – all of your data is [...]
There is much debate in the email marketing community on whether you should send “text only”, or html email marketing campaigns .. Some believe that “text only” is better, as it has more chance of been delivered to the inbox – while on the other hand the html heads believe html is better, as people [...]
Unfortunately we do not have a native version of GroupMail available for the Mac platform at the moment. However – all is not lost! If you are running a Power PC based Mac (OS 9 or OS X) then you can run GroupMail via a Windows Emulator like Virtual PC. If you are Group Mail [...]
