Some email marketers say that the subject line copy is the most important element of your email marketing campaigns. It is a credible thought, as many of us decide to open or not open (read or not read) an email based on our reaction to the subject line. Dylan Boyd provides some good and bad [...]

I’m running a special summer promotion on our award-winning email marketing software, GroupMail. GroupMail Summer Promotion (Watch the video introduction) Stop by and follow the fun that I’m having when the office door closes behind me during these summer days, and take advantage of the savings that result from my enjoyment. This is a Facebook [...]

If you would like to Exclude an entire Domain for your Mailing, you can simply add a Wildcard to your Exclusion List – for example if you would like to Exclude all recipients with the Domain yahoo.com. To do this, please go to Groups, Exclusion List then here add @yahoo.com and choose to exclude from [...]

I was talking to a customer today who was somewhat frustrated by how long it took to send the last email marketing campaign to her list. I asked her to send me the log file for the sent message and the message itself so I could take a look. Three things were obvious: The embedded [...]

Not everyone has the strategically segmented email lists in place needed to send targeted email marketing campaigns. In fact, many businesses work from one, large email list. That’s cool though, because GroupMail makes it easy to send an email campaign to specific subsets of an email list whenever you want to. Here’s how to do [...]

There are many reasons why you might want to send a different or unique email attachment to each person on your mailing list. You might be sending monthly invoices or sales reports, for example, with data that is different for each person on your email list. Whatever the reason, GroupMail makes it easy to send [...]

Not all SMTP mail servers were created equal. Some outgoing mail servers allow you to send high volumes of messages at very fast rates. Other mail servers limit the number of messages that you can send through them each hour or the rate at which you can process messages through them. One of the benefits [...]

For a variety of reasons, you may need to resume or resend an email campaign in GroupMail. Perhaps your Internet connection failed half-way through the delivery of your campaign. Maybe the settings for your mail server changed causing all of your messages to fail. Whatever the reason, there will be times when you either need [...]

GroupMail makes it easy to create an HTML email message: You can create a message in GroupMail’s own WYSIWYG HTML message editor. You can use one of our professionally designed and tested HTML email templates You can import an HTML email design that you designed externally and save it as a user-generated template. You can [...]

In a previous post, Ryan took us through some of the things not to use when creating html for email marketing campaigns. To follow-up, he now goes through some things that work pretty well! So, what kind of html should we use in our email campaigns Ryan? Number 1: Do use nested tables to create [...]