In a previous post, Ryan took us through some of the things not to use when creating html for email marketing campaigns. To follow-up, he now goes through some things that work pretty well!
So, what kind of html should we use in our email campaigns Ryan?
Number 1: Do use nested tables to create your HTML [...]
I was talking to a customer today who asked if he could add more than one Reply To address in his sender identity so that when someone replies to a message, the reply would be sent to more than one address.
This is possible by adding multiple addresses, separated by commas, in the Reply To: field [...]
If this message appears when you run a Spell Check on your GroupMail Message, you need to disable UAC on Windows Vista.
For instructions on doing this please visit http://technet.microsoft.com/en-us/magazine/dd296719.aspx
If you include a logo or graphic (like ours below) at the top of your newsletter, it’s a good idea to also include a hyperlink to your website (sometimes the simple tips are the best you know )
Once people receive your newsletter/email they may be looking for a simple way of getting to your [...]
Ok, so you followed our advice in the previous post and you want some more tips - we’ll, your wish is our command…
Email Accreditation
A little more techy, but Email Accreditation is becoming very important for email delivery - one solution called SPF (Sender Policy Framework) is very effective and we use it ourselves here in [...]
One of the biggest challenges in email marketing is email deliverability - no point in preparing a great newsletter if no one receives it, right?
There is a lot info out there, but it would take several years of your life to implement all the ideas. So, I’ve put together four simple tips, that won’t cost [...]
There is much debate in the email marketing community on whether you should send “text only”, or html email marketing campaigns ..
Some believe that “text only” is better, as it has more chance of been delivered to the inbox - while on the other hand the html heads believe html is better, as people [...]
From all of us here at GroupMail, we hope you all enjoyed the holiday period (or like me you stuffed yourselves with food and drink ) and that you all have a happy, healthy and successful 2009!
There has been a lot happening over the past few months and we’ve been a little quiet here [...]
If you don’t have the time or inclination to split your master list into multiple groups for targeted email campaigns, there are a number of ways that GroupMail can help you to manage delivery.
Use Partial Sending
With GroupMail, you can deliver to subsets of your list using partial sending. To do this:
Prepare your message for delivery [...]
GroupMail customers have a need for speed. Delivering to large lists of recipients takes time, especially when you’re dealing with non-optimal environments. In a previous post on this blog, we discussed how hiding the GroupMail Delivery Console can help to speed up delivery. Another way to get things moving a little faster is using Bulk [...]
