This morning, I received an email from a friend trying to coordinate a good time to get a group of parents together to work on a class auction project for my daughter’s 5th grade class at her Waldorf school here in Bellingham, Washington. As a member of several committees and local community groups, I am [...]
Hotmail inbox delivery rates will decline as a result of recent changes made to Hotmail spam filters, which are now set to scrutinize even opt-in email newsletter and email marketing campaigns from legitimate senders. Why ? As part of a recent war on graymail, Hotmail has established some new hurdles for getting email delivered to [...]
Mobile email is at the top of meeting agendas in email marketing conference rooms around the globe. But why? Isn’t mobile email just a different way for your recipients to receive your message? Doesn’t it just mean that your recipients can access your email wherever they are? Today, more and more of your recipients may [...]
Lately, I have been writing v o l u m e s – fresh website content, blog posts, profile descriptions for my new Google Plus and About.me accounts and material for the GroupMail article system we are building. Heck, even my comments on other blogs and social media sites have been voluminous lately. This morning, [...]
“What is your favorite color? Obviously, if you ask this question to a group of people, you will get a variety (or spectrum!) of answers. Colors affect people in different ways, and much research has been published to investigate what emotional response different colors provoke. An effective communicator knows that the first rule of an [...]
One of the things that sets GroupMail apart from other email marketing software and services is that our development process is driven largely by our customers. It always has been. We listen closely to the needs and desires of the people who use and rely on our software to get stuff done. That is one [...]
We have all sent an email at some point that we wish we hadn’t. Usually, the moment of clarity comes immediately after the “send” button is clicked. That’s one click too late. Unlike a blog, you can’t edit an email after it’s been sent out to your list. No do-overs! Read Butterfingers! Email Checklists Save [...]
I was talking to a customer today who complained that their email was routinely being sent to the spam folder instead of the inbox. I asked them to send me a copy of the email so I could run some spam tests for them across various email clients and against antispam filtering criteria. When the [...]
According to Mark Brownlow at email-marketing-reports.com, the size of your paragraphs influences how your readers perceive your content. This is what readers see when you use long paragraphs to express an idea, concept, feature, etc. Click here to see what your content looks like to your potential readers when you use short paragraphs. This is [...]
Good customer service isn’t a strategy. It’s an attitude. You can’t fake good customer service. Not for long, anyway. You might be able to trick people into thinking that you offer good customer service and it is certainly possible to create hopeful expectations for good customer service with a well designed strategy and some good [...]
