As a company who offers email marketing software and services, we tend to end up on a lot of email lists. Yesterday, I received a Halloween inspired email campaign from one of our many real estate customers and thought it might inspire other real estate professionals who use GroupMail. You can get in touch with [...]

Some email marketers say that the subject line copy is the most important element of your email marketing campaigns. It is a credible thought, as many of us decide to open or not open (read or not read) an email based on our reaction to the subject line. Dylan Boyd provides some good and bad [...]

Our GroupMetrics email tracking application makes it easy to know who is opening your email and who is clicking on the links in it. GroupMetrics can track down to specific email address activity, so you can run follow up email campaigns to those recipients who either responded (or didn’t respond) to your last message. To [...]

Not everyone has the strategically segmented email lists in place needed to send targeted email marketing campaigns. In fact, many businesses work from one, large email list. That’s cool though, because GroupMail makes it easy to send an email campaign to specific subsets of an email list whenever you want to. Here’s how to do [...]