While Black Friday 2011 technically refers to the Friday following Thanksgiving Day (November 25th, 2011 this year), it is actually beginning on Thursday, November 24th (Thanksgiving Day) for some retailers. Only several days after the king of Black Friday, Wal*Mart, announced that they would be manning their cash registers at 10pm on Thanksgiving Day to [...]
BACKUP CONTACTS SLEEP BETTER AT NIGHT “Can I backup contacts in GroupMail? I just spent two days importing contacts and I think I would do something bad if something happened and I lost all of my data.” Not only CAN you backup your contacts. You SHOULD backup your contacts. HOW TO BACKUP CONTACTS [...]
Having difficulty getting your newsletter and email marketing messages delivered to the inbox of the Gmail email contacts on your mailing list? Gmail Email Tips: How to Avoid the Gmail Spam Folder I compiled some Gmail email tips for bulk email senders that will help you to avoid the Gmail spam folder and get your [...]
Good newsletter and email marketing campaigns bridge consumers to the latest trends in food, fashion, technology and design. Great newsletter and email marketing campaigns are published on the cusp of culture. They respond swiftly to and take advantage of trending behaviors by incorporating them into their newsletter and email marketing content and promotional materials. So [...]
Today we’re delighted to launch the latest addition to our GroupMail suite: GroupMail Forms. This new HTML form builder helps you create contact forms, manage newsletter sign-ups and even handle event registrations, without writing a single line of code. GroupMail Forms is perfect if you need: – An opt-in or opt-out email subscription form to [...]
We have all sent an email at some point that we wish we hadn’t. Usually, the moment of clarity comes immediately after the “send” button is clicked. That’s one click too late. Unlike a blog, you can’t edit an email after it’s been sent out to your list. No do-overs! Read Butterfingers! Email Checklists Save [...]
What is the average open rate for your email campaigns? What was the click-through rate for your last email campaign? If you don’t know the answers to these questions, you probably aren’t tracking your email campaigns — and if you’re not tracking the open and click-through rates of your email campaigns, then you really don’t [...]
Stefan Pollard passed away unexpectedly on May 14, 2010. I never actually met Stefan, but I listened to him often. I also referred many of our GroupMail customers to him for advice about email marketing best practices, email subscription techniques and delivery tips. Stefan regularly shared practical nuggets about email marketing on his ClickZ column [...]
As a marketer it is sometimes too easy to get tied up in your own little world and forget about your overall goals and objectives. Be warned though, in the context of email marketing, forget about the recipients at your peril. While you might have your targets and deadlines, forget to communicate and engage with [...]
Christian Harris from ITReviewed.net did a pretty comprehensive write up on GroupMail and some benefits to using email marketing to promote businesses of various sizes. E-mail marketing has proven very successful for those who do it right, but you need the right tools to do it. GroupMail is one such program. Even though he thought [...]
