Stefan Pollard passed away unexpectedly on May 14, 2010. I never actually met Stefan, but I listened to him often. I also referred many of our GroupMail customers to him for advice about email marketing best practices, email subscription techniques and delivery tips. Stefan regularly shared practical nuggets about email marketing on his ClickZ column [...]
As a marketer it is sometimes too easy to get tied up in your own little world and forget about your overall goals and objectives. Be warned though, in the context of email marketing, forget about the recipients at your peril. While you might have your targets and deadlines, forget to communicate and engage with [...]
Christian Harris from ITReviewed.net did a pretty comprehensive write up on GroupMail and some benefits to using email marketing to promote businesses of various sizes. E-mail marketing has proven very successful for those who do it right, but you need the right tools to do it. GroupMail is one such program. Even though he thought [...]
We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]
