What is the average open rate for your email campaigns? What was the click-through rate for your last email campaign? If you don’t know the answers to these questions, you  probably aren’t tracking your email campaigns — and if you’re not tracking the open and click-through rates of your email campaigns, then you really don’t [...]

We have been doing a lot of work on GroupMetrics for the past while, in short making it more robust when hit in quick succession with numerous large campaigns and incorporating much of the feedback we’ve received over the last couple of years from people using it. Here is a sneak preview of the new [...]